The Tipping Point

The Tipping Point
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In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid more

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Easily one of the most interesting and readable books I have read in ages! Very interesting to see what people have been inspired to do after reading this (included at the end of the book)!