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In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.show more
Easily one of the most interesting and readable books I have read in ages! Very interesting to see what people have been inspired to do after reading this (included at the end of the book)!